Perfection is an imperfection itself!

Luigi Salmoiraghi Sales & Marketing Action Management

In crafting a flawless circle, Giotto achieved a paradoxical perfection, where the immaculacy of his form resonates with an inherent imperfection. In my recent role as a consultant and advisor, I’ve encountered numerous CEOs and founders striving for an elusive perfection.  One CEO even meticulously critiqued the font and colours in PowerPoint presentations! A form […]

If you don’t execute you fail!

Luigi Salmoiraghi Sales and Marketing Action Management

Lack of execution: a striking image of an abandoned start-up office, once bustling with activity, now empty and silent, is a stark reminder of the harsh reality that many companies fail to execute their business strategy. A study by McKinsey & Company found that only 7% of companies can implement their strategies successfully, therefore, 93% […]

PMI: Solo il 15% raggiunge i propri obiettivi (e come voi potete essere l’eccezione)

Luigi Salmoiraghi Action Manager

Perché solo il 15% delle PMI raggiunge i propri obiettivi strategici? Le piccole e medie imprese (PMI) sono la spina dorsale dell’economia, ma devono affrontare diverse sfide, tra cui risorse limitate, mancanza di competenze e un ambiente commerciale in rapida evoluzione. Una delle maggiori sfide che le PMI devono affrontare è il raggiungimento dei loro […]

The Eisenhower Decision Matrix: My Secret Weapon

Eisenhower Matrix - Luigi Salmoiraghi Action Sales & Marketing Manager

The Eisenhower Decision Matrix is a powerful tool that can help SMBs and startups prioritize their tasks and achieve their goals more effectively. Learn how to use this simple but effective framework to get more done in less time and grow your business.

Strategies to Reduce No-Shows for Sales Calls

Reduce no-shows

How to reduce No-Shows for Calls: in the sales world, it’s common to encounter the frustration of no-shows for scheduled sales calls. You’ve put in the effort to attract potential clients, and they’ve expressed interest by booking a call, but then they need to show up. This wastes your time and hinders your chances of […]

From Chaos to Execution

From Chaos to Execution Luigi Salmoiraghi Action Manager

Discover the journey from idea-driven chaos to a clarity-focused approach in executing tasks.

My first client !!

My first client Luigi Salmoiraghi Action Manager

Discover insider tips and personal insights from a newcomer in the advisory and consulting industry on how to secure your first client.

Leave your comfort zone: the Imperative for any Company

Exit the comfort zone

Leave your comfort zone! In the last months, I have been talking with several SMBs, and I realised the ‘comfort zone‘ concept has become a central theme in today’s rapidly evolving business landscape.  Many organisations have found their niche, developed a successful formula, and are reluctant to stray from what has worked in the past.  […]

How I Unlocked the Power of Social Selling

Social Selling LinkedIn

This article is about me. Yes, about me and the experience I’m building daily, week after week, in my new journey as Sales & Marketing Action Manager. In today’s digital age, businesses constantly seek new ways to engage potential clients and drive sales. And if you are the new kid on the block, this is […]

Le 4 paure dei KPI

KPI Key Performance Indicators Fear

KPI Key Performance Indicators: la teoria è nota a tutti e tonnellate di libri parlano dell’importanza di definire i giusti KPI per la vostra azienda. Gli indicatori chiave di prestazione (KPI) sono le metriche che le aziende utilizzano per monitorare i loro progressi verso gli obiettivi. I KPI possono misurare diversi fattori, come le vendite, […]

Sales & Channel Management: my way!

Sales and marketing management

Una delle lezioni più importanti apprese è che le vendite e la gestione dei canali vanno di pari passo. Questo binomio genera ricavi, alimenta le relazioni con i clienti e si adatta alle dinamiche di mercato in evoluzione, rendendole indispensabili nell’attuale panorama competitivo. Ho avuto il privilegio e l’onore di lavorare con team altamente qualificati […]

How hippies, God and science invented the Internet

It was back in 1995 when I first met with the Internet. I was a student at the Politecnico University in Milan, and I got my first email address to start working on my thesis. From that day on, the network has been the background of my professional life.  In the same year, 1995, Bill […]

Le fallacie sui dati da evitare: tre esempi

Le fallacie dei dati: insidie che possono portare a conclusioni fuorvianti nell’analisi dei dati. L’importanza di un’interpretazione attenta e di un campionamento imparziale.

The lean startup method

Startup: the lean method

This game-changing book offers entrepreneurs a proven methodology to build successful ventures. It applies to start-up and SMBs

Maximizing Impact: The Art of Crafting an Effective Company Dashboard

Introduction. A company dashboard or scorecard is an indispensable tool that provides a comprehensive overview of an organisation’s performance. The right Key Performance Indicators (KPIs) enable businesses to track progress, identify trends, and make data-driven decisions. This article, inspired by the principles in the book “Traction,” delves into the significance of a concise dashboard and […]

Pay attention to the details.

The details behind Apple: simplicity, storytelling, innovation, teamwork, challenging the status quo, and customer-centricity.