Attention: traffic ahead!

Traffic Luigi Salmoiraghi Sales Marketing Action Manager

Attention all businesses: traffic is coming!

Consumer behaviour has evolved, and new consumer journeys, competitors, and collaborators come with these changes. CEOs and CMOs must digitally transform their businesses to keep up. One critical task is to bring more traffic to their website, either to sell or generate new leads. However, many companies still need to improve their execution of a digital traffic generation strategy. In this post, I’ll share some tips to help you avoid common mistakes when optimising your digital traffic.

Tip #1:

  1. Diagnose the quality of your digital strategy and execution.
  2. Stop pretending you’re committed to digitally transforming your business if you’re not.
  3. Benchmark your site against competitors and realise how much further you must go.

Tip #2 Conversion Rate

Optimise your conversion rate. Once you’ve analysed your current digital assets, you can save money on third-party ads and improve conversion rates without spending much money. You can do this by making your website more user-friendly, simplifying your checkout process, providing clear calls to action, and leveraging social proof.

Tip #3 Branding!

Build your brand. Large digital companies still spend money on “old school” advertising like TV, radio, or billboards. A powerful brand will drive more direct traffic to your site and create entry barriers for future competitors. To build your brand, create a consistent brand identity across all channels, provide excellent customer service, and deliver high-quality products or services.

Tip #4 Users first!

Excel at your website’s user experience. Your website is like a retail outlet, and building a new one can be expensive. But it can also be your most crucial outlet and where many customers start their consumer journeys. To excel at your website’s user experience, ensure your website is mobile-friendly, fast-loading, easy to navigate, and visually appealing.

Tip #5 Mobile!

Think mobile. Mobile use is rising in every industry, so think mobile first when investing in new digital assets! Ensure your website is mobile-friendly, create mobile-specific content, and consider leveraging mobile ads to reach your target audience.

Tip #6 PPC Campaigns

Always go the extra mile in your PPC campaigns. Digital marketing is becoming increasingly sophisticated, and optimising your investment is critical. To do so, ensure you’re targeting the right keywords, creating compelling ad copy, and regularly testing and optimising your campaigns.

Tip #7 SEO

Don’t leave SEO in the hands of amateurs. SEO is getting more challenging, but if your product or service is competitive in the physical world, there will be plenty of opportunities to bring organic traffic to your site. To optimise your SEO, conduct keyword research, optimise your website’s on-page elements, create high-quality content, and build high-quality backlinks.

Tip #8 Search for help!

  1. Search for the most talented agencies.
  2. When you hire an agency, don’t let them slack off.
  3. Evaluate them and ask tough questions.
  4. Ensure they have experience working with businesses like yours and a track record of delivering results.

Tip #9 Data and more data

Invest in analytics. Building a good attribution model, properly analysing conversion, and extracting actionable insights from your database takes much work. Big data needs a long-term commitment, but if done successfully, it can give you a competitive advantage that is tough to copy. To invest in analytics, ensure you have the right tools and resources and a clear understanding of your business objectives and KPIs.

Attention all businesses: traffic is coming!

Consumer behaviour has evolved, and new consumer journeys, competitors, and collaborators come with these changes. CEOs and CMOs must digitally transform their businesses to keep up. One critical task is to bring more traffic to their website, either to sell or generate new leads. However, many companies still need to improve their execution of a digital traffic generation strategy. In this post, I’ll share some tips to help you avoid common mistakes when optimising your digital traffic.

Tip #1:

  1. Diagnose the quality of your digital strategy and execution.
  2. Stop pretending you’re committed to digitally transforming your business if you’re not.
  3. Benchmark your site against competitors and realise how much further you must go.

Tip #2 Conversion Rate

Optimise your conversion rate. Once you’ve analysed your current digital assets, you can save money on third-party ads and improve conversion rates without spending much money. You can do this by making your website more user-friendly, simplifying your checkout process, providing clear calls to action, and leveraging social proof.

Tip #3 Branding!

Build your brand. Large digital companies still spend money on “old school” advertising like TV, radio, or billboards. A powerful brand will drive more direct traffic to your site and create entry barriers for future competitors. To build your brand, create a consistent brand identity across all channels, provide excellent customer service, and deliver high-quality products or services.

Tip #4 Users first!

Excel at your website’s user experience. Your website is like a retail outlet, and building a new one can be expensive. But it can also be your most crucial outlet and where many customers start their consumer journeys. To excel at your website’s user experience, ensure your website is mobile-friendly, fast-loading, easy to navigate, and visually appealing.

Tip #5 Mobile!

Think mobile. Mobile use is rising in every industry, so think mobile first when investing in new digital assets! Ensure your website is mobile-friendly, create mobile-specific content, and consider leveraging mobile ads to reach your target audience.

Tip #6 PPC Campaigns

Always go the extra mile in your PPC campaigns. Digital marketing is becoming increasingly sophisticated, and optimising your investment is critical. To do so, ensure you’re targeting the right keywords, creating compelling ad copy, and regularly testing and optimising your campaigns.

Tip #7 SEO

Don’t leave SEO in the hands of amateurs. SEO is getting more challenging, but if your product or service is competitive in the physical world, there will be plenty of opportunities to bring organic traffic to your site. To optimise your SEO, conduct keyword research, optimise your website’s on-page elements, create high-quality content, and build high-quality backlinks.

Tip #8 Search for help!

  1. Search for the most talented agencies.
  2. When you hire an agency, don’t let them slack off.
  3. Evaluate them and ask tough questions.
  4. Ensure they have experience working with businesses like yours and a track record of delivering results.

Tip #9 Data and more data

Invest in analytics. Building a good attribution model, properly analysing conversion, and extracting actionable insights from your database takes much work. Big data needs a long-term commitment, but if done successfully, it can give you a competitive advantage that is tough to copy. To invest in analytics, ensure you have the right tools and resources and a clear understanding of your business objectives and KPIs.

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Luigi Salmoiraghi

Boost your European growth journey. Senior B2B manager. Expertise in the IT sector. I help businesses navigate the post-Brexit landscape with insights on channels, legal, cultural diversity, marketing and sales.

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Perché alcune PMI vendono
e altre no?

Ottimizza la tua strategia di vendita con un modello testato e scalabile!

I problemi più comuni nel B2B:

  1. Previsioni di vendita inaffidabili: Non sai con certezza quale sarà il tuo fatturato.
  2. Messaggi inefficaci: Comunicazione poco mirata e perdita di opportunità.
  3. Cicli di vendita lunghi e inefficienti: Troppi ostacoli e sprechi di tempo.
  4. Mancanza di un processo scalabile: Dipendere dalle abilità di singoli venditori invece che da un sistema efficace.
  5. Poca integrazione tra marketing e vendite: Disconnessione tra generazione di lead e conversione.

Le soluzioni che il libro propone:

  • Metodologia Outbound: Costruire un processo di vendita che funziona autonomamente, garantendo risultati prevedibili.
  • Cold Calling 2.0: Creare messaggi personalizzati e scalabili per ottenere risposte dai decision-makers.
  • Definizione del profilo cliente ideale (ICP): Identificare i clienti giusti e risparmiare tempo prezioso.
  • Ottimizzazione CRM e automazione: Integrare strumenti tecnologici per monitorare e migliorare ogni fase del processo.
  • Strategie di marketing Inbound: Creare contenuti di valore che attraggano i clienti giusti, trasformandoli in lead qualificati.

Cosa troverai nel libro?

  • Tecniche pratiche per generare lead e chiudere vendite.
  • Suggerimenti per migliorare la comunicazione con i clienti.
  • Strumenti per analizzare i dati e ottimizzare le decisioni di marketing.
  • Esempi di successo e casi studio.

Scarica ora il tuo ebook e trasforma la tua strategia di vendita!

B2B Sales: the ultimate guide by Luigi Salmoiraghi