Innovation Roadblocks
07/23/2024
Consumer behaviour has evolved, and new consumer journeys, competitors, and collaborators come with these changes. CEOs and CMOs must digitally transform their businesses to keep up. One critical task is to bring more traffic to their website, either to sell or generate new leads. However, many companies still need to improve their execution of a digital traffic generation strategy. In this post, I’ll share some tips to help you avoid common mistakes when optimising your digital traffic.
Optimise your conversion rate. Once you’ve analysed your current digital assets, you can save money on third-party ads and improve conversion rates without spending much money. You can do this by making your website more user-friendly, simplifying your checkout process, providing clear calls to action, and leveraging social proof.
Build your brand. Large digital companies still spend money on “old school” advertising like TV, radio, or billboards. A powerful brand will drive more direct traffic to your site and create entry barriers for future competitors. To build your brand, create a consistent brand identity across all channels, provide excellent customer service, and deliver high-quality products or services.
Excel at your website’s user experience. Your website is like a retail outlet, and building a new one can be expensive. But it can also be your most crucial outlet and where many customers start their consumer journeys. To excel at your website’s user experience, ensure your website is mobile-friendly, fast-loading, easy to navigate, and visually appealing.
Think mobile. Mobile use is rising in every industry, so think mobile first when investing in new digital assets! Ensure your website is mobile-friendly, create mobile-specific content, and consider leveraging mobile ads to reach your target audience.
Always go the extra mile in your PPC campaigns. Digital marketing is becoming increasingly sophisticated, and optimising your investment is critical. To do so, ensure you’re targeting the right keywords, creating compelling ad copy, and regularly testing and optimising your campaigns.
Don’t leave SEO in the hands of amateurs. SEO is getting more challenging, but if your product or service is competitive in the physical world, there will be plenty of opportunities to bring organic traffic to your site. To optimise your SEO, conduct keyword research, optimise your website’s on-page elements, create high-quality content, and build high-quality backlinks.
Invest in analytics. Building a good attribution model, properly analysing conversion, and extracting actionable insights from your database takes much work. Big data needs a long-term commitment, but if done successfully, it can give you a competitive advantage that is tough to copy. To invest in analytics, ensure you have the right tools and resources and a clear understanding of your business objectives and KPIs.
Consumer behaviour has evolved, and new consumer journeys, competitors, and collaborators come with these changes. CEOs and CMOs must digitally transform their businesses to keep up. One critical task is to bring more traffic to their website, either to sell or generate new leads. However, many companies still need to improve their execution of a digital traffic generation strategy. In this post, I’ll share some tips to help you avoid common mistakes when optimising your digital traffic.
Optimise your conversion rate. Once you’ve analysed your current digital assets, you can save money on third-party ads and improve conversion rates without spending much money. You can do this by making your website more user-friendly, simplifying your checkout process, providing clear calls to action, and leveraging social proof.
Build your brand. Large digital companies still spend money on “old school” advertising like TV, radio, or billboards. A powerful brand will drive more direct traffic to your site and create entry barriers for future competitors. To build your brand, create a consistent brand identity across all channels, provide excellent customer service, and deliver high-quality products or services.
Excel at your website’s user experience. Your website is like a retail outlet, and building a new one can be expensive. But it can also be your most crucial outlet and where many customers start their consumer journeys. To excel at your website’s user experience, ensure your website is mobile-friendly, fast-loading, easy to navigate, and visually appealing.
Think mobile. Mobile use is rising in every industry, so think mobile first when investing in new digital assets! Ensure your website is mobile-friendly, create mobile-specific content, and consider leveraging mobile ads to reach your target audience.
Always go the extra mile in your PPC campaigns. Digital marketing is becoming increasingly sophisticated, and optimising your investment is critical. To do so, ensure you’re targeting the right keywords, creating compelling ad copy, and regularly testing and optimising your campaigns.
Don’t leave SEO in the hands of amateurs. SEO is getting more challenging, but if your product or service is competitive in the physical world, there will be plenty of opportunities to bring organic traffic to your site. To optimise your SEO, conduct keyword research, optimise your website’s on-page elements, create high-quality content, and build high-quality backlinks.
Invest in analytics. Building a good attribution model, properly analysing conversion, and extracting actionable insights from your database takes much work. Big data needs a long-term commitment, but if done successfully, it can give you a competitive advantage that is tough to copy. To invest in analytics, ensure you have the right tools and resources and a clear understanding of your business objectives and KPIs.
