What is a brand and how to build a successful one
What is a brand? Creating one is challenging and is not reducible only to its graphic expression, such as the logo or brand guidelines. Creating
Welcome to Luigi Salmoiraghi journey. The unique qualities of bamboo are, for me, like a beacon on my path as a business consultant.
Like bamboo, I am seen as resilient and able to withstand the uncertainty that hangs over the business world. I am also seen as firm in facing challenges, looking for solutions to overcome roadblocks and focused on action.
Bamboo reminds me of the importance of sustainable growth. As an action manager, I focus on the ongoing development of the SMEs I advise. I work to ensure that my clients achieve their goals and build a solid foundation for a better future.
Like bamboo, I am seen as flexible, and I adapt well to changing environments. My experience in sales, marketing and distribution allows me to tailor strategies according to the market’s needs, ensuring the success of the companies I help.
What is a brand? Creating one is challenging and is not reducible only to its graphic expression, such as the logo or brand guidelines. Creating
Storytelling is a communication technique that has evolved in recent years and reached new levels. Why has storytelling become so important? What is corporate storytelling?
Designing an effective corporate strategy involves defining clear goals and developing an action plan. From competitive differentiation to innovation, a well-designed strategy is critical to