Welcome to Luigi Salmoiraghi Action Manager Blog
In today’s business climate, data and consensus are hailed as drivers of innovation, with structured processes and teamwork at the core. Yet one major technological
Sometimes, reality offers marketing lessons that surpass any theoretical business school manual. A recent example is the jar of Nutella that appeared during the Artemis
In the world of marketing and sales, we are obsessed with frameworks. We consume lists of advice from iconic leaders, like Steve Jobs’ famous rules
The way people shop online is changing significantly. With ChatGPT Shopping, OpenAI is pushing e-commerce toward a more conversational, personalised, and frictionless experience. This shift
In Italy, my country of origin, Suchard chocolate turrón is not the star of Christmas. Different traditions, different flavours, different brands dominate there. I discovered
In the 1950s, as the world was recovering from the war, a small spark of innovation on the outskirts of Paris was about to change
