Business Strategy
When a pinch of salt is no longer needed
When Nusret Gökçe – better known as Salt Bae – first appeared on the world stage in 2017, he embodied the perfect storm of modern
09/18/2025
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Welcome to Luigi Salmoiraghi Action Manager Blog
When Nusret Gökçe – better known as Salt Bae – first appeared on the world stage in 2017, he embodied the perfect storm of modern
The value of emotion in business decision-making In the world of business and marketing, emotions may initially seem like a secondary topic. We must make
For any family business, there’s a statistic that should give every entrepreneur pause for thought: only 4% of family-run businesses in Italy make it to
The Japanese word Randoseru can be translated as tradition and marketing. In our trend-driven world, where obsolescence often seems built into the fabric of consumer
Neuromarketing is easier than you think. Ff you’re running or growing an SMB, you know the challenge: limited time, limited resources, and an audience that’s
