Welcome to Luigi Salmoiraghi Action Manager Blog
Real-time marketing is a communication strategy that uses real-time events and situations to promote products or services. This approach aims to capitalize on the audience’s
Designing an effective corporate strategy involves defining clear goals and developing an action plan. From competitive differentiation to innovation, a well-designed strategy is critical to
The world of B2B sales is undergoing a profound transformation. The strategies that worked just a decade ago are no longer as effective, and companies
In the previous article, I underlined the key skills that are vital to communication in sales: the ability to create harmony with your potential buyer
What are the key skills to be successful in sales? In the last twenty years, I have worked with some of the best salespeople I
Many years ago, my friend Paul suggested I read “Thinking Fast and Slow” by Daniel Kahneman. Reading through the pages of his book, I learnt
