Gigi's Blog

Welcome to Luigi Salmoiraghi Action Manager Blog

Fall in love with the problem
Business Strategy

Fall in love with the problem

In the last year, I have had the chance to meet with some startups ready to become new unicorns on the market. Few of them

More
DIKW Luigi Salmoiraghi Sales Marketing Action Manager
Business Intelligence

From Data to Knowledge

How may you go from simple data to knowledge? The DIKW model is a robust framework for understanding how information evolves from raw data into

More
Taking Off Luigi Salmoiraghi Sales Marketing Action Manager
Business Strategy

Seat your belt, let’s take off!

If there is no more room at home, look outside. Digitalisation (globalisation) has made the borders that previously seemed impossible for small and medium-sized entrepreneurs

More
Traffic Luigi Salmoiraghi Sales Marketing Action Manager
Digital Marketing

Attention: traffic ahead!

Attention all businesses: traffic is coming! Consumer behaviour has evolved, and new consumer journeys, competitors, and collaborators come with these changes. CEOs and CMOs must

More