Gigi's Blog

Welcome to Luigi Salmoiraghi Action Manager Blog

KPI Key Performance Indicators Fear
Business Intelligence

The 4 Fears of KPIs

KPI Key Performance Indicators: the theory is known to everyone, and tons of books discuss the importance of setting the right KPIs for your business.

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Sales and marketing management
Business Strategy

Sales & Channel Management: my way!

One of the most important lessons learnt is that sales and channel management go hand in hand. This duo drives revenue, nurtures customer relationships, and

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WWII Combat Plane
Business Intelligence

Data fallacies to avoid: three examples

Data fallacies: pitfalls that can lead to misleading conclusions in data analysis. The importance of careful interpretation, unbiased sampling.

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