Gigi's Blog

Welcome to Luigi Salmoiraghi Action Manager Blog

Agenda less is more
Business Strategy

Empty agendas: less is more!

In today’s business environment, time and agenda management is crucial for success. In an article by Xavier Marcet that I read recently, he highlights the

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Data to survive Luigi Salmoiraghi Action Management
Customer Insights

No data? Tough to survive

Companies gather data, but how can they turn it into compelling stories? Data holds valuable insights into customer behaviour, market trends, and the effectiveness of

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Loyalty Luigi Salmoiraghi Action Management
Business Strategy

Factors when it comes to customer loyalty

Customer loyalty: companies put too much effort into attracting new customers (we saw in a previous article the importance of closing projects) but often need

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Digital Revolution Luigi Salmoiraghi Sales Marketing Action Manager
Digital Transformation

This is not a TRANSFORMATION, it’s a REVOLUTION!

Digital Revolution? In the rapidly evolving landscape of the business world, the term “Digital Transformation” has become a buzzword, signifying the integration of digital technologies

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