Gigi's Blog

Welcome to Luigi Salmoiraghi Action Manager Blog

Traffic Luigi Salmoiraghi Sales Marketing Action Manager
Digital Marketing

Attention: traffic ahead!

Attention all businesses: traffic is coming! Consumer behaviour has evolved, and new consumer journeys, competitors, and collaborators come with these changes. CEOs and CMOs must

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Data by Luigi Salmoiraghi Sales and Marketing Action Manager
Customer Insights

Five keys to create value using your own data

Data: many companies often have access to third-party information, but only you can access your own. Your business collects information with consumers’ explicit consent through

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Data Analytics Luigi Salmoiraghi Sales Marketing Action Manager
Business Strategy

Data analytics is a marathon

Data Analytics: Is your data stuck in a 5K rut? Run the full analytics marathon and learn the 6 key milestones to success.

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Data Luigi Salmoiraghi Action Manager
Business Strategy

Data: it’s all about stories

Florence Nightingale was a British nurse who was known and believed in data. She is considered the founder of modern nursing, as she was the

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