Welcome to Luigi Salmoiraghi Action Manager Blog
Designing an effective corporate strategy involves defining clear goals and developing an action plan. From competitive differentiation to innovation, a well-designed strategy is critical to
The world of B2B sales is undergoing a profound transformation. The strategies that worked just a decade ago are no longer as effective, and companies
In the previous article, I underlined the key skills that are vital to communication in sales: the ability to create harmony with your potential buyer
What are the key skills to be successful in sales? In the last twenty years, I have worked with some of the best salespeople I
Many years ago, my friend Paul suggested I read “Thinking Fast and Slow” by Daniel Kahneman. Reading through the pages of his book, I learnt
In the last year, I have had the chance to meet with some startups ready to become new unicorns on the market. Few of them
