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Welcome to Luigi Salmoiraghi Action Manager Blog

Sales Skills Luigi Salmoiraghi Sales Marketing Action Manager
Business Strategy

Key skills for sales (part 2)

In the previous article, I underlined the key skills that are vital to communication in sales: the ability to create harmony with your potential buyer

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Thinking Fast and Slow Luigi Salmoiraghi Sales Marketing Action Manager
Entrepreneurship

Thinking Fast And Slow: what I learned

Many years ago, my friend Paul suggested I read “Thinking Fast and Slow” by Daniel Kahneman.  Reading through the pages of his book, I learnt

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Fall in love with the problem
Business Strategy

Fall in love with the problem

In the last year, I have had the chance to meet with some startups ready to become new unicorns on the market. Few of them

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DIKW Luigi Salmoiraghi Sales Marketing Action Manager
Business Intelligence

From Data to Knowledge

How may you go from simple data to knowledge? The DIKW model is a robust framework for understanding how information evolves from raw data into

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Taking Off Luigi Salmoiraghi Sales Marketing Action Manager
Business Strategy

Seat your belt, let’s take off!

If there is no more room at home, look outside. Digitalisation (globalisation) has made the borders that previously seemed impossible for small and medium-sized entrepreneurs

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