Welcome to Luigi Salmoiraghi Action Manager Blog
The world of B2B sales is undergoing a profound transformation. The strategies that worked just a decade ago are no longer as effective, and companies
In the previous article, I underlined the key skills that are vital to communication in sales: the ability to create harmony with your potential buyer
What are the key skills to be successful in sales? In the last twenty years, I have worked with some of the best salespeople I
Many years ago, my friend Paul suggested I read “Thinking Fast and Slow” by Daniel Kahneman. Reading through the pages of his book, I learnt
In the last year, I have had the chance to meet with some startups ready to become new unicorns on the market. Few of them
How may you go from simple data to knowledge? The DIKW model is a robust framework for understanding how information evolves from raw data into
