Gigi's Blog

Welcome to Luigi Salmoiraghi Action Manager Blog

CRM Luigi Salmoiraghi Sales Marketing Action Manager
Innovation

CRM: does your company need one?

CRM software – an acronym for Customer Relationship Management – is a solution that allows you to coordinate and manage every digital interaction between a

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Storytelling Luigi Salmoiraghi Sales Marketing Action Maanger
Business Strategy

Storytelling: every market needs a story

Storytelling is a communication technique that has evolved in recent years and reached new levels. Why has storytelling become so important? What is corporate storytelling? 

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Real time marketing Luigi Salmoiraghi Sales Marketing Action Manager
Digital Marketing

Real-time marketing: marketing never sleeps

Real-time marketing is a communication strategy that uses real-time events and situations to promote products or services. This approach aims to capitalize on the audience’s

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Corporate Strategy Luigi Salmoiraghi
Business Strategy

Corporate strategy: an introduction

Designing an effective corporate strategy involves defining clear goals and developing an action plan. From competitive differentiation to innovation, a well-designed strategy is critical to

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The B2B Landscape Luigi Salmoiraghi Sales and Marketing Acrion Manager
Business Strategy

The Transformation of the B2B Landscape

The world of B2B sales is undergoing a profound transformation. The strategies that worked just a decade ago are no longer as effective, and companies

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