Leave your comfort zone: the Imperative for any Company
Leave your comfort zone! In the last months, I have been talking with several SMBs, and I realised the ‘comfort zone‘ concept has become a central theme in today’s rapidly evolving business landscape. Many organisations have found their niche, developed a successful formula, and are reluctant to stray from what has worked in the past. […]
How I Unlocked the Power of Social Selling
This article is about me. Yes, about me and the experience I’m building daily, week after week, in my new journey as Sales & Marketing Action Manager. In today’s digital age, businesses constantly seek new ways to engage potential clients and drive sales. And if you are the new kid on the block, this is […]
The 4 Fears of KPIs
KPI Key Performance Indicators: the theory is known to everyone, and tons of books discuss the importance of setting the right KPIs for your business. Key performance indicators (KPIs) are the metrics businesses use to track their progress towards their goals. KPIs can measure various factors, such as sales, revenue, customer satisfaction, and employee productivity. […]
Sales & Channel Management: my way!
One of the most important lessons learnt is that sales and channel management go hand in hand. This duo drives revenue, nurtures customer relationships, and adapts to evolving market dynamics, making them indispensable in today’s competitive landscape. I had the privilege and honour to work with high-skilled teams across Europe and to establish long-lasting relationships […]
How hippies, God and science invented the Internet
It was back in 1995 when I first met with the Internet. I was a student at the Politecnico University in Milan, and I got my first email address to start working on my thesis. From that day on, the network has been the background of my professional life. In the same year, 1995, Bill […]
The Three A’s of Data: Maximizing Information’s Value
Organizations must adhere to three fundamental principles to harness the true power of their data. Actionable, Auditable, and Accessible data are the keys
Los engaños de los datos que hay que evitar: tres ejemplos
Falacias de los datos: escollos que pueden llevar a conclusiones erróneas en el análisis de datos. La importancia de una interpretación cuidadosa y un muestreo imparcial.
Ikigai: Secret to a Long and Happy Life
Uncover the ancient Japanese concept that blends passion, purpose, and fulfillment. Embrace your Ikigai to a life of meaning and joy.
The lean startup method
This game-changing book offers entrepreneurs a proven methodology to build successful ventures. It applies to start-up and SMBs
Maximizing Impact: The Art of Crafting an Effective Company Dashboard
Introduction. A company dashboard or scorecard is an indispensable tool that provides a comprehensive overview of an organisation’s performance. The right Key Performance Indicators (KPIs) enable businesses to track progress, identify trends, and make data-driven decisions. This article, inspired by the principles in the book «Traction,» delves into the significance of a concise dashboard and […]
The Importance of Closing Projects and Deals: Achieving Sustainable Growth
Unlock sustainable growth by mastering the art of project and deal closure. Learn key strategies for successful conclusions
Unleashing Creativity and Problem-Solving: Exploring the Journey of Design Thinking
Embark on a journey of creativity and problem-solving through the fascinating world of design thinking. Unleash boundless creativity!
Pay attention to the details.
The details behind Apple: simplicity, storytelling, innovation, teamwork, challenging the status quo, and customer-centricity.
Digital transformation and SMEs, what does it entail?
Explore the significance of digital transformation for SMEs. Discover the advantages, challenges, and potential in an evolving market.
The more “animals”, the more you sell.
Discover why closing projects and deals is as vital as initiating them. Learn how it builds trust, fuels growth, and ensures success-
YOLO: a fashionable trend or something to stay?
Let’s start with a bet. If you had the opportunity to change a thing in your life, what you would do? Likewise, many of you would choose to change your job.
Digital marketing, that is to say, go beyond marketing
Explore the Evolution of Digital Marketing: Unveiling Strategies Beyond the Ordinary. Delve into innovative techniques and insights that redefine the digital landscape.
