Pay attention to the details.

The importance of details. As a young boy, Steve Jobs received a task from his father: to paint the backyard fence. Enthusiastic about the opportunity, Steve eagerly agreed. After completing the task, he proudly showed his father, declaring that he had finished the job. However, his father noticed an important detail: Steve needed to paint the inside of the fence. Steve responded, «But Dad, no one is going to see the inside of the fence.» In a meaningful moment, his father looked at him and said, «But, Son, we will.» 

This lesson guided him in building Apple, a brand worth loving, and he shared six  principles for brand building:

1. Focus on a few essential products and make them exceptional. Stand out from the competition by being the best in a select few.
2. Embrace simplicity, design, and user experience. Steve Jobs prioritized these elements when creating the iPod and iPhone, leading to their success.
3. Say «no» to countless good ideas and concentrate on the ones that matter. Focus means rejecting distractions and staying committed to your vision.

People think focus means saying yes to what you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m as proud of the things we haven’t done as I have. Innovation is saying no to 1,000 things.

Build a loyal brand.

Apple gained a community of dedicated customers by consistently delivering high-quality products and services. 

Tell compelling stories to connect with customers emotionally. Steve Jobs was a skilled storyteller who understood the power of narratives in marketing.

Stay innovative and ahead of the curve.

Steve Jobs believed in pushing boundaries and bringing new ideas to life, even if it meant taking risks.

Form a solid and dedicated team.

Significant accomplishments result from a collective effort, and Jobs hand-picked and nurtured top talent. Steve Jobs had a reputation for being demanding of his team. However, he recognized the significance of assembling a talented and committed group of individuals. Jobs personally selected and cultivated top talent, and this investment yielded remarkable outcomes in the form of ground-breaking and prosperous products.

One person never does great things in business; a team of people does them.

Challenge the status quo fearlessly. Steve Jobs was unafraid to disrupt established industries and introduce ground-breaking products.

Prioritize the customer experience over technology.

Start with understanding the customer’s needs and then develop technology accordingly. Deliver a seamless customer experience. Jobs emphasized the importance of providing effortless interactions and outstanding support.

Steve Jobs’ principles continue to inspire and shape successful brands, reminding us of the importance of innovation, dedication, and customer-centricity.