The lean startup method

Startup : the lean method

«The Lean Startup» by Eric Ries is a groundbreaking book that revolutionizes the way entrepreneurs and businesses approach the process of starting and growing a new venture. Ries introduces the concept of the lean startup methodology, which aims to maximize efficiency, reduce waste, and increase the chances of success for startups and innovative projects.

Key Concepts:

  1. Validated Learning.

    The lean startup emphasizes the importance of quickly testing assumptions and hypotheses through iterative experimentation. This process of validated learning helps entrepreneurs avoid building products or services that don’t meet customer needs.

  2. Build-Measure-Learn

    The core feedback loop of the lean startup involves building a minimum viable product (MVP), measuring its performance, and learning from the feedback received. This cycle is repeated continuously to refine the product and adapt to market demands.

  3. Minimum Viable Product (MVP)

    An MVP is the most basic version of a product that allows a startup to gather real-world data and feedback from customers with minimal effort. It is the starting point for the iterative development process.

  4. Pivot and Persevere.

    Ries introduces the concepts of pivoting (making strategic changes to a product based on learning) and persevering (staying on course when the hypothesis is validated). These decisions are driven by objective data and customer feedback.

  5. Innovation Accounting.

    Traditional financial metrics might not apply to startups, so Ries introduces the concept of innovation accounting, where validated learning and progress are measured in actionable metrics like customer satisfaction and engagement.

  6. Continuous Deployment

    The lean startup advocates for continuously deploying updates and improvements based on the feedback loop, enabling faster innovation and staying ahead of the competition.

The Five Principles of Lean Thinking.

Ries adapts the principles from lean manufacturing to the startup context. They include identifying value, mapping the value stream, creating flow, establishing pull, and seeking perfection.

Overall, «The Lean Startup» provides invaluable insights and practical techniques for entrepreneurs and established companies alike to build successful, scalable businesses in a rapidly changing world. By embracing the lean startup methodology, individuals can increase their chances of building products that customers truly want and avoid wasting resources on ideas that might not be viable in the market.

«The Lean Startup» by Eric Ries is a groundbreaking book that revolutionizes the way entrepreneurs and businesses approach the process of starting and growing a new venture. Ries introduces the concept of the lean startup methodology, which aims to maximize efficiency, reduce waste, and increase the chances of success for startups and innovative projects.

Key Concepts:

  1. Validated Learning.

    The lean startup emphasizes the importance of quickly testing assumptions and hypotheses through iterative experimentation. This process of validated learning helps entrepreneurs avoid building products or services that don’t meet customer needs.

  2. Build-Measure-Learn

    The core feedback loop of the lean startup involves building a minimum viable product (MVP), measuring its performance, and learning from the feedback received. This cycle is repeated continuously to refine the product and adapt to market demands.

  3. Minimum Viable Product (MVP)

    An MVP is the most basic version of a product that allows a startup to gather real-world data and feedback from customers with minimal effort. It is the starting point for the iterative development process.

  4. Pivot and Persevere.

    Ries introduces the concepts of pivoting (making strategic changes to a product based on learning) and persevering (staying on course when the hypothesis is validated). These decisions are driven by objective data and customer feedback.

  5. Innovation Accounting.

    Traditional financial metrics might not apply to startups, so Ries introduces the concept of innovation accounting, where validated learning and progress are measured in actionable metrics like customer satisfaction and engagement.

  6. Continuous Deployment

    The lean startup advocates for continuously deploying updates and improvements based on the feedback loop, enabling faster innovation and staying ahead of the competition.

The Five Principles of Lean Thinking.

Ries adapts the principles from lean manufacturing to the startup context. They include identifying value, mapping the value stream, creating flow, establishing pull, and seeking perfection.

Overall, «The Lean Startup» provides invaluable insights and practical techniques for entrepreneurs and established companies alike to build successful, scalable businesses in a rapidly changing world. By embracing the lean startup methodology, individuals can increase their chances of building products that customers truly want and avoid wasting resources on ideas that might not be viable in the market.

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Luigi Salmoiraghi

Boost your European growth journey. Senior B2B manager. Expertise in the IT sector. I help businesses navigate the post-Brexit landscape with insights on channels, legal, cultural diversity, marketing and sales.

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