Welcome to Luigi Salmoiraghi Action Manager Blog
Rebranding is a strategy that can transform a company, helping it stay relevant, adapt to market changes, and respond more effectively to customer needs. Companies
Success: how to achieve it? I have had several conversations with founders about their startups in the past months. Recently, one of these stood out.
In the competitive world of B2B, achieving sales and marketing objectives can be an ongoing challenge, especially for SMEs looking to maximise their resources. Here
In today’s data-driven world, businesses must track their performance to make informed decisions and achieve their goals. Key Performance Indicators (KPIs) guide your business towards
Lessons from BCG and application to sales and marketing strategy. In today’s business environment, innovation is no longer a choice but a necessity. It must
Innovation isn’t just about having brilliant ideas. It’s about cultivating an environment where those ideas can flourish and evolve into tangible results. As an innovation
