El blog de Gigi

Bienvenido al blog de Luigi Salmoiraghi Action Manager

Data to survive Luigi Salmoiraghi Action Management
Customer Insights

No data? Tough to survive

Companies gather data, but how can they turn it into compelling stories? Data holds valuable insights into customer behaviour, market trends, and the effectiveness of

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Loyalty Luigi Salmoiraghi Action Management
Business Strategy

Factors when it comes to customer loyalty

Customer loyalty: companies put too much effort into attracting new customers (we saw in a previous article the importance of closing projects) but often need

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Digital Revolution Luigi Salmoiraghi Sales Marketing Action Manager
Digital Transformation

This is not a TRANSFORMATION, it’s a REVOLUTION!

Digital Revolution? In the rapidly evolving landscape of the business world, the term «Digital Transformation» has become a buzzword, signifying the integration of digital technologies

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Luigi Salmoiraghi Sales & Marketing Action Management
Innovation

Perfection is an imperfection itself!

In crafting a flawless circle, Giotto achieved a paradoxical perfection, where the immaculacy of his form resonates with an inherent imperfection. In my recent role

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Luigi Salmoiraghi Sales and Marketing Action Management
Business Strategy

If you don’t execute you fail!

Lack of execution: a striking image of an abandoned start-up office, once bustling with activity, now empty and silent, is a stark reminder of the

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