El blog de Gigi

Bienvenido al blog de Luigi Salmoiraghi Action Manager

Corporate Strategy Luigi Salmoiraghi
Business Strategy

Corporate strategy: an introduction

Designing an effective corporate strategy involves defining clear goals and developing an action plan. From competitive differentiation to innovation, a well-designed strategy is critical to

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The B2B Landscape Luigi Salmoiraghi Sales and Marketing Acrion Manager
Business Strategy

The Transformation of the B2B Landscape

The world of B2B sales is undergoing a profound transformation. The strategies that worked just a decade ago are no longer as effective, and companies

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Sales Skills Luigi Salmoiraghi Sales Marketing Action Manager
Business Strategy

Key skills for sales (part 2)

/*! elementor – v3.21.0 – 08-05-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=».svg»]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} In the previous article, I underlined the key skills that are vital to

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Thinking Fast and Slow Luigi Salmoiraghi Sales Marketing Action Manager
Entrepreneurship

Thinking Fast And Slow: what I learned

Many years ago, my friend Paul suggested I read «Thinking Fast and Slow» by Daniel Kahneman.  Reading through the pages of his book, I learnt

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Fall in love with the problem
Business Strategy

Fall in love with the problem

In the last year, I have had the chance to meet with some startups ready to become new unicorns on the market. Few of them

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