Luigi Salmoiraghi, Author at Sales and Marketing Action Management

The ten commandments of the modern CEO

In a constantly evolving world, the CEO must be able to embrace change as a constant and guide his company through turbulence with a clear vision, effective leadership, and strategies that are suitable for new challenges and opportunities. We cannot ask “to change” to collaborators if the top management does not change first. 1. First, […]

Empty agendas: less is more!

In today’s business environment, time and agenda management is crucial for success. In an article by Xavier Marcet that I read recently, he highlights the importance of “emptying agendas” to free up time and energy for more meaningful and empowering activities. All companies should rethink how they use their diaries, moving away from the saturation […]

Looking for a CEO? You don’t need people from your industry!!

The CEO problem, from which industry? Now that I have noticed your attention to this article, could we look deeper into the CEO problem? This article refers to C-level management, especially CEOs and COOs. In my new journey as founder of Action Management, I have been helping a startup raise its initial pre-seed funding. The […]

No data? Tough to survive

Companies gather data, but how can they turn it into compelling stories? Data holds valuable insights into customer behaviour, market trends, and the effectiveness of marketing campaigns, among others. However, one must know how to read and interpret it to benefit from it. Small and medium-sized businesses (SMBs) can benefit from data analytics like large […]

Factors when it comes to customer loyalty

Customer loyalty: companies put too much effort into attracting new customers (we saw in a previous article the importance of closing projects) but often need to remember to retain those who already buy from their business. The ideal would be to combine both to obtain better results. This is one of the most critical points […]

This is not a TRANSFORMATION, it’s a REVOLUTION!

Digital Revolution? In the rapidly evolving landscape of the business world, the term “Digital Transformation” has become a buzzword, signifying the integration of digital technologies into various aspects of a company’s operations. However, for many Small and Medium-sized Businesses (SMBs), this shift is not merely a transformation; it’s a complete revolution that reshapes their entire […]

Perfection is an imperfection itself!

In crafting a flawless circle, Giotto achieved a paradoxical perfection, where the immaculacy of his form resonates with an inherent imperfection. In my recent role as a consultant and advisor, I’ve encountered numerous CEOs and founders striving for an elusive perfection. One CEO even meticulously critiqued the font and colours in PowerPoint presentations! A form […]

If you don’t execute you fail!

Lack of execution: a striking image of an abandoned start-up office, once bustling with activity, now empty and silent, is a stark reminder of the harsh reality that many companies fail to execute their business strategy. A study by McKinsey & Company found that only 7% of companies can implement their strategies successfully, therefore, 93% […]

SMBs: Only 15% Achieve Their Goals (And How You Can Be the Exception)

Why do only 15% of SMBs achieve their strategic goals? Small and medium-sized businesses (SMBs) are the backbone of the economy, but they also face several challenges, including limited resources, lack of expertise, and a rapidly changing business environment. One of the biggest challenges that SMBs face is achieving their strategic goals. According to Bain […]

The Eisenhower Decision Matrix: My Secret Weapon

The Eisenhower Decision Matrix is a powerful tool that can help SMBs and startups prioritize their tasks and achieve their goals more effectively. Learn how to use this simple but effective framework to get more done in less time and grow your business.

Strategies to Reduce No-Shows for Sales Calls

How to reduce No-Shows for Calls: in the sales world, it’s common to encounter the frustration of no-shows for scheduled sales calls. You’ve put in the effort to attract potential clients, and they’ve expressed interest by booking a call, but then they need to show up. This wastes your time and hinders your chances of […]

From Chaos to Execution

Discover the journey from idea-driven chaos to a clarity-focused approach in executing tasks.

My first client !!

Discover insider tips and personal insights from a newcomer in the advisory and consulting industry on how to secure your first client.

The Power of Execution Over PowerPoint

Discover the power of Execution through KPI scorecards over PowerPoint presentations. Learn why focusing on execution is the key to success for SMB.

Leave your comfort zone: the Imperative for any Company

Leave your comfort zone! In the last months, I have been talking with several SMBs, and I realised the ‘comfort zone‘ concept has become a central theme in today’s rapidly evolving business landscape. Many organisations have found their niche, developed a successful formula, and are reluctant to stray from what has worked in the past. […]

How I Unlocked the Power of Social Selling

This article is about me. Yes, about me and the experience I’m building daily, week after week, in my new journey as Sales & Marketing Action Manager. In today’s digital age, businesses constantly seek new ways to engage potential clients and drive sales. And if you are the new kid on the block, this is […]

The 4 Fears of KPIs

KPI Key Performance Indicators: the theory is known to everyone, and tons of books discuss the importance of setting the right KPIs for your business. Key performance indicators (KPIs) are the metrics businesses use to track their progress towards their goals. KPIs can measure various factors, such as sales, revenue, customer satisfaction, and employee productivity. […]

Sales & Channel Management: my way!

One of the most important lessons learnt is that sales and channel management go hand in hand. This duo drives revenue, nurtures customer relationships, and adapts to evolving market dynamics, making them indispensable in today’s competitive landscape. I had the privilege and honour to work with high-skilled teams across Europe and to establish long-lasting relationships […]

How hippies, God and science invented the Internet

It was back in 1995 when I first met with the Internet. I was a student at the Politecnico University in Milan, and I got my first email address to start working on my thesis. From that day on, the network has been the background of my professional life. In the same year, 1995, Bill […]

The Three A’s of Data: Maximizing Information’s Value

Organizations must adhere to three fundamental principles to harness the true power of their data. Actionable, Auditable, and Accessible data are the keys

Data fallacies to avoid: three examples

Data fallacies: pitfalls that can lead to misleading conclusions in data analysis. The importance of careful interpretation, unbiased sampling.

Ikigai: Secret to a Long and Happy Life

Uncover the ancient Japanese concept that blends passion, purpose, and fulfillment. Embrace your Ikigai to a life of meaning and joy.

The lean startup method

This game-changing book offers entrepreneurs a proven methodology to build successful ventures. It applies to start-up and SMBs

Maximizing Impact: The Art of Crafting an Effective Company Dashboard

Introduction. A company dashboard or scorecard is an indispensable tool that provides a comprehensive overview of an organisation’s performance. The right Key Performance Indicators (KPIs) enable businesses to track progress, identify trends, and make data-driven decisions. This article, inspired by the principles in the book “Traction,” delves into the significance of a concise dashboard and […]

Author: Luigi Salmoiraghi