Welcome to Luigi Salmoiraghi Action Manager Blog
For any family business, there’s a statistic that should give every entrepreneur pause for thought: only 4% of family-run businesses in Italy make it to
The Japanese word Randoseru can be translated as tradition and marketing. In our trend-driven world, where obsolescence often seems built into the fabric of consumer
Neuromarketing is easier than you think. Ff you’re running or growing an SMB, you know the challenge: limited time, limited resources, and an audience that’s
Sales is often seen as a game of numbers, where persistence and volume lead to success. However, the most effective sales professionals know that strategy
The Eternal Battle Between Marketing and Engineering Marketing and Engineering. Two departments, two different planets, each convinced the other speaks a completely alien language. Marketing
