Brand or product? The chicken and egg dilemma
12/17/2024
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A robust brand is a must in the dynamic landscape of today’s market. It’s imperative to understand that while a superior product is essential, the
With years of experience in B2B sales and channel management, we bring a deep understanding of the unique dynamics and challenges within the B2B ecosystem. We have a proven track record of delivering results for our clients.
Keeping channel partners motivated is vital for sustained growth. We assist you in designing incentive programs and engagement initiatives to foster loyalty and enthusiasm among partners.
We begin by conducting a thorough assessment of your existing B2B channels. By identifying strengths and weaknesses, we uncover opportunities for improvement and devise strategies to optimize your channel mix.
Key performance indicators (KPIs) are essential for tracking progress. We establish relevant KPIs and performance metrics to evaluate the effectiveness of your channel management efforts.
A robust brand is a must in the dynamic landscape of today’s market. It’s imperative to understand that while a superior product is essential, the
What is a brand? Creating one is challenging and is not reducible only to its graphic expression, such as the logo or brand guidelines. Creating
Storytelling is a communication technique that has evolved in recent years and reached new levels. Why has storytelling become so important? What is corporate storytelling?
A landing page is a fundamental digital marketing tool that guides users to carry out a specific action, which we call conversion, which responds to
Real-time marketing is a communication strategy that uses real-time events and situations to promote products or services. This approach aims to capitalize on the audience’s
Attention all businesses: traffic is coming! Consumer behaviour has evolved, and new consumer journeys, competitors, and collaborators come with these changes. CEOs and CMOs must
