Sales : 5 golden rules
03/14/2025
In the modern era, Oscar Wilde’s aphorism, ‘Today people know the price of everything and the value of nothing’, is more relevant than ever, particularly in the consulting industry.
Creating value means going beyond just providing a service or product.
It means offering something unique and valuable that exceeds the client’s expectations.
This could mean customised solutions, innovative strategies, and measurable results.
When you succeed in creating value in this way, the price becomes a secondary consideration compared to the importance of the advice itself.
A client who recognises the value of what they receive is more likely to invest in the service offered. This is because they understand that what they are paying is not just a cost but an investment in their success.
However, you need to demonstrate the value of your work from the outset to get to this point.
Consultants can only propose effective and meaningful solutions when they fully understand the client’s challenges and opportunities.
In addition, creating value also means continuously adapting and innovating.
The business world constantly evolves, and consultants must be ready to meet new challenges and offer cutting-edge solutions.
This requires flexibility, creativity, and an unwavering commitment to excellence.
Price becomes a secondary factor only after creating tangible and intangible value.
Clients who fully appreciate the value of consulting are willing to invest in it because they see its long-term benefits. Therefore, consultants should focus on creating genuine and lasting value for their clients rather than competing on price alone.
In conclusion, Oscar Wilde’s aphorism reminds us of the importance of looking beyond price and recognising the actual value of things. Consulting means creating value for the client at the centre, offering customised solutions, measurable results, and an unwavering commitment to excellence. Price becomes a minor detail only when this value is created because clients recognise the intrinsic value of consulting itself.
In the modern era, Oscar Wilde’s aphorism, ‘Today people know the price of everything and the value of nothing’, is more relevant than ever, particularly in the consulting industry.
Creating value means going beyond just providing a service or product.
It means offering something unique and valuable that exceeds the client’s expectations.
This could mean customised solutions, innovative strategies, and measurable results.
When you succeed in creating value in this way, the price becomes a secondary consideration compared to the importance of the advice itself.
A client who recognises the value of what they receive is more likely to invest in the service offered. This is because they understand that what they are paying is not just a cost but an investment in their success.
However, you need to demonstrate the value of your work from the outset to get to this point.
Consultants can only propose effective and meaningful solutions when they fully understand the client’s challenges and opportunities.
In addition, creating value also means continuously adapting and innovating.
The business world constantly evolves, and consultants must be ready to meet new challenges and offer cutting-edge solutions.
This requires flexibility, creativity, and an unwavering commitment to excellence.
Price becomes a secondary factor only after creating tangible and intangible value.
Clients who fully appreciate the value of consulting are willing to invest in it because they see its long-term benefits. Therefore, consultants should focus on creating genuine and lasting value for their clients rather than competing on price alone.
In conclusion, Oscar Wilde’s aphorism reminds us of the importance of looking beyond price and recognising the actual value of things. Consulting means creating value for the client at the centre, offering customised solutions, measurable results, and an unwavering commitment to excellence. Price becomes a minor detail only when this value is created because clients recognise the intrinsic value of consulting itself.
